Copywriting & CONTENT
fRESH BITES
AMERICAN EXPRESS: ONBRAND
Copywriting for Amex’s in-house creative agency, OnBrand
Rewrote copy for a redesign of the American Express Business Blueprint™ homepage
Created the name ‘Amex Offers Digital Media’ to promote a newly launching media and ads business as part of Amex Offers
Elevated copy for a promotion running on the NBA’s site, social, and broadcasts during the 2025 Playoffs and Finals
AMERICAN EXPRESS: BUSINESS CLASS
Creative strategy and copywriting for the “Business Class” video series, streaming on YouTube, Prime Video, and Roku, along with
”The Next Chapter” podcast and “Office Hours” Instagram Live events
Copywriting, copy editing, editorial management, content strategy, social strategy, and creative direction
for Amex’s Business Class website
Handpicked a selection of creative holiday-themed articles and social copy to promote Amex’s annual Small Business Saturday campaign
Launched and curated a restaurant resource page
Crafted organic social posts to promote the restaurant resource page
Managed a column on marketing insights, including reviewing and approving pitches from the writer
Created a popup site ad for a new holiday trends report
less fresh, still tasty
NuMarket
Cooked up a content marketing strategy, along with site UX, copywriting, and business strategy,
to help food and beverage companies fund their growth
Packlane
social nature
crisp
Wrote blogs and case studies for B2B companies, distilling food industry insights into digestible stories
How Small Brands Should Decide When to Upgrade to Custom Packaging
Image courtesy of Smile.io
brave good kind
Started a blog for a Boston-based startup that was named one of Cosmopolitan’s Best Snacks of 2022
smartcat
Wrote web copy and blog content for an innovative translation platform
GR0
Helped build the strategy for the agency’s Performance PR team and wrote high-ranking SEO content for wellness and lifestyle clients
off the ground (OTG)
Crafted monthly social media copy for innovative food brands
Built an Instagram profile for wine brand Lawn Chair,
from strategy to launch in 1 week
Reimagined and updated Off the Ground’s company tagline, website copy, and LinkedIn page
Had fun infusing Instagram content for Trufflin with hip-hop lyrics
Project Restore Us
Assisted with blog and social media content for a nonprofit that feeds Boston-area families and started by providing affordable groceries at restaurants during the COVID-19 pandemic
Photo ©Christopher McIntosh
nosh
Created smashing content for the brand awards launch at NOSH Live Winter 2019
great performances
Orchestrated content for one of NYC’s top catering and event companies
web copy & site redesign
newsletter & BLOG
Curated blazing hot tips, trends, and recipes from food and event experts
recipe & ad copy
Collaborated with GP’s design team to produce seasonal recipe cards and event collateral
Image courtesy of Brooklyn Academy of Music.
social media management
Managed social media for Great Performances and The Norm at Brooklyn Museum
Quoco Now
Managed social strategy for a kitchen tool subscription startup
