Resume

Copywriter

SUMMARY

Savvy copy queen cranking out compelling words that pop. Dynamic copywriter with 15 years of experience curating short- and long-form content for a wide variety of communication channels – from print media to social platforms. Conceptual, strategic thinker who thrives independently and on teams. 

A bright, curious human with a passion for film, comedy, and food culture.

TECH tools

  • Microsoft 365 and Google Workspace

  • Slack, Zoom, and Webex

  • Figma and Canva

  • Semrush, Ahrefs, and Moz

  • Mailchimp

  • Later, IFTTT, and Sked Social

  • Asana, Trello, and Notion

  • Squarespace and WordPress

EXPERIENCE

American express, remote - copywriter, onbrand

july 2024-present

  • Deliver clean, thoughtful copywriting that meets brand standards

  • Lead Business Blueprint marketing partners through strategy behind work

  • Provide insight to sharpen processes and style standards for Business Blueprint  

  • Collaborate with designers for timely deliverables and ongoing workflow improvements

Dentsu creative/american express, remote - contract copywriter & strategist

april 2022-july 2024

  • Managed copywriting, editorial content, and creative projects for business owners

  • Implemented a refreshed social media strategy for 2023, including a successful content campaign featuring articles for Mental Health Awareness Month

  • Provided visual direction for articles and social content for agency partners to execute

  • Acted as Senior Manager of Content Strategy and Production while he was on paternity leave; directed annual Shop Small campaign by collaborating with key internal partners

  • Crafted site and social copy and assisted with creative direction for The Next Chapter, a podcast collaboration with The New York Times, Office Hours series on IG Live, and the Business Class video series, featured on Prime Video and The Roku Channel

NuMarket - Freelance Content Marketing Specialist

Oct 2022-june 2023

  • Crafted a content strategy and launched a company blog in 2 days

  • Refined copy and UX on company website

  • Restructured email strategy and redesigned newsletter

  • Fed the NuMarket community hot tips from restaurant owners via automated forms

Off the Ground, remote - FREELANCE SENIOR COPYWRITER

FEB 2021-aug 2022

  • Directed Instagram copy for food clients like Otamot and Actual Veggies 

  • Refreshed agency’s web copy, including About page, team bios, and LinkedIn page

GR0, REMOTE - Freelance performance pr specialist and writer

Aug 2021-march 2022

  • Managed daily ghostwriting for various wellness and lifestyle brand owners, answering reporter questions with tight turnaround times to get featured on sites like Forbes 

  • Helped streamline the Performance PR team’s strategy as it expanded

agency 6b, remote - FREELANCE content producer

may 2021-oct 2021

  • Produced social media copy, managed social channels, and wrote occasional email and blog content for clients at a small ad agency that saw explosive growth in 2020 and 2021

  • Managed social media for global LGBTQ+ think tank Out Leadership, increasing followers 15.9% across all platforms and 49.7% on LinkedIn

NOSH & BevNET, Watertown, MA - Senior Reporter

April 2019-Oct 2020

  • Launched a news beat covering FDA regulations for food and drink businesses, positioning NOSH and BevNET as key resources 

  • Delivered articles that generated high click-through rates and boosted newsletter subscribers to 12,500 and annual site visitors to 614,000 

  • Spearheaded and moderated panels at NOSH conferences and virtual events

Forbes.com, Remote - FREELANCE Food and Drink Contributor

Aug 2018-April 2019

  • Produced well-researched articles on healthy food and drink brands

  • Launched innovative stories on the 2018 Farm Bill, CBD, and more

Great Performances, New York, NY - Content Marketing Coordinator

June 2017-May 2018

  • Orchestrated blog posts, increased newsletter click rate, and revamped website copy, plus managed partners’ social media accounts, email marketing, and more

EDUCATION

Penn State University, State College, PA - B.A. in Journalism, Theatre minor (2009)