Resume

Copywriter and Content specialist

SUMMARY

Savvy content queen delivering fresh words that pop off the page.

Dynamic copywriter and content expert, with 14 years of experience curating short- and long-form content for prominent digital publications and marketing projects. Strategic thinker who thrives independently and with teams in creative roles. Strong verbal communicator comfortable offering solutions, meeting deadlines, and giving and receiving feedback.

A bright, bubbly, humorous human with a passion for film, comedy, and food culture.

TECHNICAL SKILLs

  • Google Workspace for content flow

  • Squarespace website building and content management

  • Mailchimp and MailerLite for email marketing

  • Semrush and Moz for SEO

  • Canva for graphic design

  • Trello, Asana, and Notion for project tracking

  • Slack and Zoom for team communication

  • Familiar with Adobe Creative Cloud

EXPERIENCE

Dentsu creative/american express, remote - copywriter & strategist

april 2022-PRESENT

  • Manage creative projects and editorial content for American Express Business Class: Trends and Insights, a website with free resources for small business owners

  • Implemented a refreshed social strategy for 2023, including a successful content campaign for Mental Health Awareness Month

  • Craft website and social copywriting and provide creative direction for The Next Chapter, a podcast collaboration with The New York Times, Office Hours IG Live series, and the Business Class video series, featured on Prime Video and The Roku Channel

  • Direct visual identity for articles and social content campaigns with various partners

NuMarket - Freelance Content Marketing Specialist

Oct 2022-june 2023

  • Crafted a content strategy and launched a company blog in 2 days

  • Refined copy and UX on company website

  • Restructured strategy and redesigned email newsletter

  • Created automated forms to feed the NuMarket community food & beverage tips from business owners

Off the Ground, remote - FREELANCE SENIOR COPYWRITER

FEB 2021-aug 2022

  • Directed Instagram copy for food clients like Otamot and Actual Veggies 

  • Refreshed the agency’s web copy, including About page, team bios, and LinkedIn page

GR0, REMOTE - Freelance performance pr specialist and writer

Aug 2021-march 2022

  • Streamlined the Performance PR department’s strategy as the team grew

  • Crafted responses to reporter questions for wellness and lifestyle brands under tight deadlines for sites like Forbes

agency 6b, remote - FREELANCE content producer

may 2021-oct 2021

  • Produced social media copy, managed social channels, and wrote occasional email and blog content for clients at a small ad agency that saw explosive growth in 2020 and 2021

  • Managed social media for global LGBT+ think tank Out Leadership, increasing followers 15.9% across all platforms and 49.7% on LinkedIn alone

  • Communicated clearly with the CEO and small team to optimize company’s workflow

NOSH & BevNET, Watertown, MA - Senior Reporter

April 2019-Oct 2020

  • Launched a news beat covering FDA regulations for the food and drink business, positioning NOSH and BevNET as key resources on the topic

  • Delivered articles that generated high click-through rates, helping boost daily newsletter subscribers to 12,500 and annual website visitors to 614,000 

  • Devised unique, data-driven story ideas by collaborating with data firms IRI and SPINS

  • Spearheaded and moderated panels at NOSH conferences and virtual events

Forbes.com, Remote - FREELANCE Food and Drink Contributor

Aug 2018-April 2019

  • Formulated and managed well-researched blog articles on healthy food and drink brands, interviewing a wide range of CEOs and thought leaders

  • Spearheaded innovative stories on the 2018 Farm Bill’s impact on the CBD market

Great Performances, New York, NY - Content Marketing Coordinator

June 2017-May 2018

  • Orchestrated blog posts, increased newsletter click rate, revamped website copy, managed company and restaurant partners’ social media, email marketing, and more

  • Refreshed brand voice, created a style guide, and launched Instagram Stories

lohud.com (USA Today Network), Remote - FREELANCE food REPORTER

Oct 2016-Aug 2017

  • Delivered solid stories quickly to accommodate editors’ and photographers’ schedules

  • Secured trusting relationships with food business owners through active listening

EDUCATION

Penn State University, State College, PA
B.A. in Journalism, Theatre minor (2009)

  • Showcased talent in various roles at the award-winning Daily Collegian from 2005-2009

  • Established the newspaper’s first food reporter role and food blog